The Fusion collection is defined by bold colors and a sense of playfulness. To mirror this energy, I kept the edit short, snappy, and product-focused. Following the "Hero" video’s lead, I selected an African-inspired track for the "Hygiene" content to maintain a cohesive brand rhythm throughout the campaign.

For the Natura collection, SUITSUIT adopted a nature-first approach. Since the products are crafted from recycled materials, a natural setting was the perfect backdrop. My goal was to ensure the serenity of the environment translated seamlessly into the edit. I paired a relaxing piano track with nature soundscapes, all of which were designed and edited in post-production. For this project, I delivered three "Hub" videos tailored for the website and social channels.

Rather than a traditional sales push, the Festive campaign focused on the human side of SUITSUIT. We interviewed the women behind the brand to share their unique holiday traditions and cultures. My role was to weave these diverse personalities into a single narrative that captured the universal spirit of the season. I opted for a sophisticated jazz track to keep the focus on the storytelling rather than holiday clichés.

For the Starlight collection, I produced a high-energy social media teaser. The objective was to build anticipation by selling a feeling rather than just a product. By keeping the product reveals minimal and the editing fast-paced, I created a sense of mystery and hype leading up to the launch.

This 2024 summer campaign was a creative challenge: weaving the Fusion, Fab Seventies, and Fabulous Fifties collections into one cohesive story. Filmed in Africa with overlapping production days, I used the footage to craft a narrative following the travels of three women. The final edit ensures that while each collection maintains its unique essence, they collectively strengthen the overarching brand story.

I had the opportunity to help shape the SUITSUIT brand story during their transition toward female empowerment. The narrative follows Tende, a woman who seemingly has it all but feels a missing spark. Her journey through Argentina and the women she meets along the way, serves as the catalyst for her self-discovery. I edited the main brand film, the teaser, and several interview segments. For the teaser, I focused on Tende’s internal monologue without giving away her full arc, ending with a dynamic montage of her journey. I also handled the full sound design in post-production to ensure a cinematic feel. This was later polished by an audio engineer.